Nevada awards license to Aristocrat Leisure

The state of Nevada has approved yet another interactive online poker license to Aristocrat Leisure as more gambling companies get ready to set foot in America. The Australian based company has become the latest company to be given the green light to offer online poker to residents of the state. It was offered the license through its subsidiary Aristocrat Technologies Incorporated. They already have a headquarters in Las Vegas, Nevada that is responsible for their Latin American and North American operations and this license further solidifies their commitment to the quickly evolving markets in the global gaming space.

Aristocrat Technologies designs, manufactures, markets and sells gaming machines including progressive systems along with casino management systems. Originally focused on the land-based B2B business segment, Aristocrat is known for their diversified product line that reaches all areas of the casino floor.

Just recently, Aristocrat partnered up with Amaya Gaming Group that will enable them to offer players the Ongame poker network to US players and this will be through Aristocrats award-winning nLive online gaming platform. “We are delighted to partner with Ongame to offer online poker on the nLive platform,” said Atul Bali, president of Aristocrat Americas. “This aligns perfectly with our strategy of bringing our best-of-breed wagering, free play and social platforms, while integrating both Aristocrat and leading third party content as part of the nLive offering.” Ongame has added many features that are customized for the recreational players in the US market including full mobile support for iOS, Android, Tablets and iPads.

The Australian firm continues on with its aggressive campaign to expand globally and has recently signed a deal with the NYX gaming group. This agreement will see a number of their popular slots titles being distributed into regulated European markets. Part of the European initiative will be to bring their branded land-based slots machines titles to the online world starting with eight titles.

The state of Nevada has approved many companies since regulation began and the first online poker room Ultimate Poker started taking online bets last month. There is a reason why companies like Aristocrat are coming to America and looking at Nevada as just the first step and it’s dollars: Collectively, the American market for online casinos and poker could be worth as much as $12 billion, according to a 2009 estimate by Goldman Sachs. Aristocrat is one of many companies that have been looking at this market for quite some time and went in the right way by getting licensed. Nick Khin, president of Las Vegas-based Aristocrat Technologies, said the application focuses on providing online gaming technology, allowing the company to be a "platform provider" to brick-and-mortar casinos.

Many companies that are applying for a Nevada license are doing so with the intention of offering their technologies to other land-based casinos. If a company wants to offer their products and services much like Aristocrat Technologies then they will have to get a license and that means everyone who wants to play in this market. Some of the most recent approvals for online gaming licenses include: Cantor Gaming, Hard Rock Café, Shuffle Master, International Game Technology, Bally's Technology, Caesars Entertainment Corp. and the South Point Poker.

The process to get approved is by no means an easy or inexpensive endeavor. Companies must get FBI checks on owners, stringent software analysis and reviews and the application costs about $500,000 to process. The good news is that once a company gets a license they will benefit from the new “interstate” law that Nevada passed that enables the state to develop compacts with other states and further stretch the player reach and expand the network’s profitability in the US.

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