In an interesting turn of events, Virtue Fusion Ltd. has launched the Deal or No Deal Classic, which is a fixed-odds version of the popular TV game show of the same name. What you may not know is that Virtue Fusion just acquired Playtech, one of the online gaming software providers. Virtue Fusion announced it is releasing new games across its network to those licensed by its company. Due to the enormous popularity of Deal or No Deal, the game show, Virtue Fusion feels it can be a viable source for entertaining its online players. According to Endemol’s Head of Products and Brand Exploitation, based in the UK, “Deal or No Deal Classic began the rise of branded games and is one of the most successful brands on the market.” Now that’s a “deal!”

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