If they want to do it, affiliates will need a proper license in Nevada as required now to market and promote online poker sites to the residents of that State. It’s official and affiliates can now begin the process of obtaining a license that will enable them to operate legally in the US, even if it’s just one State.
There is a first applicant who has been approved. PokerTrip Enterprises is the first affiliate to receive the license and more are sure to be on the way.
The Nevada’s State Gaming Control Board authorizes the affiliate license and approves the lengthy review process.
Affiliates just need to apply for a Class 3 License in the Marketing Affiliate category or as a Licensure Service Provider.
Mark Lipparelli, chairman of the State Gaming Control Board stated that online poker operators do not require a special license to market their products to players, but affiliates delivering players to online sites for compensation do require marketing affiliate licenses.
Anyone who has applied for the Nevada Affiliate License claims it is quite a rigorous process and that anyone embarking upon this journey is to come well prepared; so it’s advised to do your research and hire a lawyer.
It is still not certain if some of the smaller affiliates will require a gaming license.
One thing is for sure, is that any affiliate who applies should be prepared for anything during this approval process.
Those who are prepared will be ready to take on anything and will prosper in the long run, especially once other States begin the same process of licensing affiliates.
Other States will surely have their own requirements but Nevada will be the one State that sets the major guidelines, due diligence process and sets the stage for what’s to come in the future of affiliate and service provider regulations in the US.