Optimal and Caesars Interactive sign agreement for US market

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In a deal that will enhance Caesars Interactive Entertainment, Optimal Payments has agreed to become the payment provider for Caesars online poker market for the US market. Thus, Optimal will be at the forefront in providing all related payment services. Optimal Payments is known world-wide and operates in over 190 countries. As part of its service, they offer online players the payment method popularly known as NETeller, which has a reputation for providing first class services to its customers. In conjunction with Caesars who, as you know, understood the benefits of online casino gaming and entered the online poker market a few years ago; the combination of these two well-known entities will make your online poker experience that much more invaluable to its online players. And in related news…..

The Future Legalization of Online Gambling Will Be a Boom to Advertisers

When the UIGEA Law is repealed, and it will be repealed eventually, advertisers in the US will be ready for this grand event. It is estimated that up to $4 billion dollars in advertising will be used by operators over the next five years, and that untold revenues will be generated for the advertising sector. Along these lines, Caesars Entertainment sources explained that although current advertising is limited to SEO, getting players to visit online casinos will increase dramatically through the use of advertising interactively through such mediums as TV, billboards, and magazines.